← Glossary
Camera & Exposure
Resolution (4K vs 1080p)
The pixel dimensions of your footage. 4K is roughly four times the pixels of 1080p — which matters less for "sharpness" than for flexibility: you can crop a vertical reel out of a horizontal 4K frame and still deliver full-quality 1080.
Storage is the only real cost. For listing work it’s worth it every time.
Why it matters for your listings
Shoot 4K once, export the MLS tour AND the Instagram vertical from the same clip. One shoot, every format.
Related terms