← Glossary
Filming
Pattern Interrupt
Any deliberate break in visual or audio rhythm — a whip cut, zoom punch, sound drop, angle snap — that resets the viewer’s attention before it wanders.
Modern short-form editing places one every 2–4 seconds. It’s not chaos; it’s scheduled novelty.
Why it matters for your listings
Attention decays by the second. Reels that hold viewers to the end almost always have engineered interrupts — that structure is why REB edits look "fast" without feeling rushed.
Related terms