← Glossary
Filming
B-Roll
The supporting footage that plays under your main content — steam off coffee in the kitchen, curtains moving, the street sign, hands opening the front door. "A-roll" is the subject; b-roll is the texture.
Great listing reels are mostly b-roll: short, intentional detail shots cut to rhythm.
Why it matters for your listings
B-roll is what makes a home feel lived-in and a reel feel edited. Shoot 10 detail clips per listing and your editor (or future you) will always have a cut.
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