← Glossary
Editing & Social
Algorithm
The ranking system deciding who sees your content, optimizing for predicted watch time and interaction. It tests each post on a small audience, reads the retention curve, and scales distribution to match.
It is not mysterious and it does not hate you. It rewards exactly two things: stopping the scroll and holding attention.
Why it matters for your listings
Every REB technique — hooks, pattern interrupts, sound design — is just applied algorithm literacy. Serve the viewer, and the machine follows.
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