← Glossary
Editing & Social
Safe Zones
The regions of a vertical video that platform UI doesn’t cover — captions, buttons, and usernames eat the bottom ~15% and right edge of Reels/TikTok.
Anything essential — hook text, prices, your handle — lives in the middle 60% of the frame.
Why it matters for your listings
A hook hidden behind the like button is a hook that never fired. Safe-zone discipline is free retention.
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